Pop The Question - 88 Take The Wheel

"Pop the Question - 88 Take The Wheel is an expansion of Black Girl Healths BGH 4-year national 101 prevention campaign. This two 2 month digital campaign features a social influencer video and infographics that convey important messaging through entertainment, comedy, and a conversational tone to promote PrEP/PEP and empower Black men to feel more comfortable "popping the question of getting tested to their partner. The innovative thing about this iteration of Pop The Question is that it will target African American men empowering them to take the wheel and lead the conversation about sexual health within the Black community. This is of particular importance, because data indicates Black Americans may be disproportionately impacted by 101 in part because African American men engage in high-risk sexual behavior by having unprotected sex with both men and 92. Pop The Question - 88 Take The Wheel will encourage an open dialogue amongst Black men that addresses the struggles, fears, and stigmas behind popping the question; how to make popping the question more comfortable; and educating African Americans about PrEP and PEP.